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A pick-your-own-path guide to launching and sustaining a successful food or beverage business
The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he’s come to learn that every choice a food founder makes has a fairly predictable outcome.
In So You Wanna: Start a Food or Beverage Business, he helps you think through the many decisions you’ll make along the road from idea to success—whether you see yourself building a following at your farmer’s market, partnering with a local restaurant, or launching the next Pepsi.
This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you’ll make crucial decisions about the next step to take in growing a hypothetical business. You’ll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher.
In this book, you’ll see the maze of choices and outcomes that go into:
The price of "So You Wanna: Start A Food Or Beverage Business (Hardcover Book)" at Up Up & Away! Cincinnati (Cheviot) is USD $24.00.
The publisher of "So You Wanna: Start A Food Or Beverage Business (Hardcover Book)" is Benbella Books.
The genres of "So You Wanna: Start A Food Or Beverage Business (Hardcover Book)" are Business & Economics - Development - Business Development, Business & Economics - Entrepreneurship, and Business & Economics - Industries - Food Industry.
"So You Wanna: Start A Food Or Beverage Business (Hardcover Book)" falls under the category of Books (Hardcover).
The writer of "So You Wanna: Start A Food Or Beverage Business (Hardcover Book)" is Douglas Raggio.